About Derek Alexander Leather
This is an exciting time for Derek Alexander, as 2020 marks the 32th anniversary of the company. From a modest beginning in Calgary, Derek Alexander rapidly became the number one leather handbag line in Canada. Now as we turn 32, we are fortunate to enjoy a reputation for quality and value that is hard to find in our industry.
In today’s world of heavily advertised “instant” brands, celebrity and fashion driven marketing, it is a refreshing thing when a local Canadian company can develop into a brand name the old fashioned way:
—Providing a memorable product or service so consistently over many years that you become so well known for that product that you become a “brand name.”—
It has been our honor to have gained such an established name and the loyalty from so many customers who carry our bags. During the past twenty-two years we have sold more than 5,000,000 Derek Alexander bags or wallets. We are actually in awe of this number and have great respect for the accomplishment and all of the people, including you, who have made this possible.